It’s Only a Super Game
Posted in 1999Reviewscompiled by Jennifer Lach and Tom Maguire Do Americans care who’s playing? We’re more interested in who’s paying, how much, for what. Pull Up a Chair Nearly 44 million U.S....
View ArticleWWF throws hat in ad ring
Posted in 1999Previewshttp://www.spokane.net:80/news-story-body.asp?Date=012899&ID=s522027&cat= Super Bowl notebook From wire reports – Apple Computer will return after 14 years. The World...
View ArticleDoing Super Sunday business
Posted in 1999Previewshttp://www.cnnfn.com/hotstories/bizbuzz/9901/29/superbowl/ Advertisers make Hail Mary pass as Wall Street eyes Elway Exception NEW YORK (CNNfn) – Super Bowl Sunday will end with...
View ArticleSuper Bowl Spots Seem to Work for Many Dot-Coms
Posted in 2000Reviews http://partners.nytimes.com/library/financial/columns/020200superbowl-adcol.html ?AltaVistaRefId=y_WLmY_WEFnnnnFnFl Related Article Advertising: Addenda By STUART ELLIOTT Every...
View ArticleSuper Bowl Spots Seem to Work for Many Dot-Coms
Posted in Uncategorizedhttp://partners.nytimes.com/library/financial/columns/020200superbowl-adcol.html ?AltaVistaRefId=y_WLmY_WEFnnnnFnFl Addenda By STUART ELLIOTT Every year after the Super Bowl,...
View Article989 Sports(TM) NFL Players Party to Host NFL Players, Entertainment, and...
Posted in 2001 http://news.excite.com:80/news/pr/001114/fl-players-nfl-party TAMPA, Fla. /PRNewswire/ — PLAYERS INC and 989 Sports(TM) today announced plans for the 989 Sports NFL Players Party, the...
View ArticleBlitz of Super Bowl promos kicks off
Posted in 2001 http://www.usatoday.com:80/usatonline/20001211/2904947s.htm Companies focus freebies on football game, biggest marketing event of year The National Football League stages Super Bowl XXXV...
View ArticleComedian Drew Carey to score with Frito-Lay ads, TV special
Posted in 2001 http://www.usatoday.com:80/usatonline/20001219/2927394s.htm Comedian Drew Carey is teaming with Frito-Lay and the National Football League to offer the ultimate goody for fans: free...
View ArticleThrowing a Dot-Bomb
Posted in 2001 http://www.sfgate.com:80/cgi-bin/article.cgi?file=/chronicle/archive/2001/01/14/BU142877.DTL Blue-chip firms will dominate a Super Bowl commercial lineup that includes just 3 Internet...
View ArticleIs the Super Bowl really so Super?
Posted in 2001Reviews http://www.msnbc.com:80/news/515316.asp?cp1=1 By Jane Weaver MSNBC ‘It’s a national holiday. It reaches everyone, women, children, young people and old people’ The Super Bowl is...
View ArticleBBDO may create up to 24 ads for Super Bowl
Posted in 2001 http://www.usatoday.com/usatonline/20010122/3005647s.htm By Theresa Howard USA TODAY They might not like football but they’ve certainly got game. Ted Sann, co-CEO and chief creative...
View ArticleSubjex.com Super Bowl Contest Blocked by NFL Legal Team
Posted in 2001 http://www.subjex.com/ss_pr2.html http://www.rapidcontent.com/isyndicate/business_wire.phtml?a=3a6dcf20.2f90.239&c=business_wire.tv_radio.ft&d=20010123 Business Editors &...
View ArticleMaxim Magazine and Sauza Tequila Team With HollyRod Foundation to Host This...
Posted in 2001 http://www.rapidcontent.com/isyndicate/business_wire.phtml?a=3a6f2e16.d06.240& c=business_wire.tv_radio.ft&d=20010124 NEW YORK–(ENTERTAINMENT WIRE)– Live Performances from...
View Article30 seconds of fame: To many, commercials are the show
Posted in 2001Previews http://www.sacbee.com:80/sports/news/sports10_20010125.html By Debbie Arrington Bee Staff Writer (Published Jan. 25, 2001) Millions of Super Bowl viewers Sunday will witness...
View ArticleCommercials Big Super Bowl Draw
Posted in 2001Previews http://dailynews.netscape.com/mynsnews/story.tmpl?table=n&cat=50800&id=200101251432000106227 http://www.cnn.com/2001/SHOWBIZ/TV/01/26/superbowl.ads.ap/index.html NEW YORK...
View ArticleLevi’s Jeans Gets Into the Game With Its Advertising Debut in Super Bowl XXXV
Posted in 2001Ad SalesPreviews http://biz.yahoo.com/bw/010108/ca_levi_st.html SAN FRANCISCO–(BUSINESS WIRE)–Super Bowl Marketing Overview Continuing on the success of its “Make Them Your Own” campaign,...
View ArticleHershey’s Million Dollar Kick Sweepstakes
Posted in 2002Previewshttp://biz.yahoo.com/prnews/020121/phm019_1.html Randy Rial, Battle Creek, Mich., Wins a Trip to the Super Bowl And a Chance to Win Hershey’s Million Dollar Kick Sweepstakes...
View ArticleHollywood Plans Super Bowl Blurb Blitz
Posted in 2003Previewshttp://www.reuters.com/newsArticle.jhtml?type=filmNews&storyID=2101997 By Craig Offman NEW YORK (Variety) – With nearly half the country expected to huddle in front of their...
View ArticleA Super Sunday for Football and for Madison Avenue
Posted in 2003Ad Saleshttp://www.nytimes.com/2003/01/24/business/media/24ADCO.html?pagewanted=1&ei=5006&en=aa8b3b1744fdd767&ex=1044075600&partner=ALTAVISTA By STUART ELLIOTT As Madison...
View ArticleSuper Bowl ads: Funny, but familiar
Posted in 2003Reviewshttp://www.msnbc.com/news/856714.asp MSNBC The big game is over and it was not a super night for Oakland Raiders fans or for the commercials that aired during the Super Bowl. As...
View ArticleAll is great with the National Football League
Posted in 2004http://www.sportsbusinessnews.com/index.asp?story_id=31470 The week leading up to Turkey Day marks the traditional halfway point of the NFL season — the Super Bowl is only a little more...
View ArticleBowl spot ad rates look super for Eye
Posted in 2004Ad Saleshttp://story.news.yahoo.com/news?tmpl=story&u=/variety/20040114/va_ne_al/bowl_spot_ad_rates_look_super_for_eye_1 MEREDITH AMDUR NEW YORK (Variety) — With Super Bowl Sunday...
View ArticleWhy the Super Bowl? They have their reasons
Posted in 2005Previewshttp://www.msnbc.msn.com/id/6882052/ At $4.8 million a minute, obscure advertisers hope to score big By Martin Wolk MSNBC Tune in to the Super Bowl Sunday and you can be certain...
View ArticleBig Ticket
Posted in 2005Ad Sales http://www.broadcastingcable.com/article/CA500097.html?display=Feature&referral=SUPP Why a commercial during the Super Bowl is worth an unprecedented $80,000 a second By Joe...
View ArticleWhat to watch for between Super Bowl plays
Posted in 2005Previews http://www.msnbc.msn.com/id/6895297/ After backlash, marketers plan to rein in the raunch By Martin Wolk MSNBC Last year’s Super Bowl is best remembered for Janet Jackson’s...
View ArticleIs spending $2.6 million on a Super Bowl ad a smart idea?
Posted in 2007Ad SalesAre Super Bowl ads worth the money? With a 30-second spot said to cost as much as $2.6 million, some question the wisdom of advertising during the Super Bowl. By Paul R. La...
View ArticleSuper Bowl’s Longest Yard
Posted in 2007Previews-Eleftheria Parpis NEW YORK Somber music plays as a chimpanzee looking pretty in pink nonchalantly picks its nose. Sweetly looking into the camera, she repeatedly sticks her...
View ArticleSuper Bowl launch is a free kick for record labels
Posted in 2008PreviewsAmanda Andrews Analysis From piracy to job cuts, it has been one negative story after the other from the struggling music industry. At first sight, news that Pepsi will offer a...
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